[Mhiz Rebecca]

As far as 2017 has gone for all of Nigeria’s biggest
acts, there has been some form of multiplicity in the
market being appealed to. For Wizkid and Davido, it’s
been the America and Europe as well as the local
market, for Yemi Alade, as always, its been a
combination of African markets including Swahili and
French speaking communities in addition to her
English speaking fans. Considering Olamide has
always prided himself on his representing the streets,
most wouldn’t expect he’s in any way trying to
appeal to French speaking markets however, his Love
No Go Die video suggests so while other releases like
Summer Body and Wavy Level follow the same
direction as previous material. His latest release, Wo,
which we will assume is the fourth single off the
Olamide project we shall get later this year is another
suggestion that the streets will always be paramount
in Baddo’s heart.
Wo is on the path to being the next Bobo with Baddo
having infuse 3 million Naira in cash prizes for those
he and his directors believed had the best videos. In
the official video which is directed by Unlimited LA,
the YBNL family head out to the streets of Ladi-Lak,
Bariga and prove they have the support of the
people. What ensues is a block party which features
many dance moves and people of all ages, genders,
shapes and sizes.